We are delighted to announce that Hayden Evans has joined the Hebe team as non-exec director.Read More
The latest stage in the Made in Leeds project is here... Made in Leeds x Leeds UnitedRead More
Hebe Media are delighted to announce the first issue of The City Talking, a brand new newspaper for Leeds. The paper marks the latest step in a three year journey that has seen the project, which started out as a Facebook page for friends to talk about Leeds, become a multi-media network reaching more than 60,000 young people online, on mobile and now in print.
The first issue of The City Talking is a twenty page, full colour tabloid sized newspaper. 10,000 copies will be distributed free to the public, primarily in Leeds city centre. The paper focusses on life and style, and the first issue includes interviews with fashion designer Henry Holland, publisher James Brown and Leeds band The Pigeon Detectives. Other pages include features on the history of Burtons, Leeds Digital Fashion Week and Kirkgate Market, as well as travel advice from published author Shang-Ting Peng. The newspaper is edited by Daniel Chapman and Stacey Hicken, with art direction by Leeds design studio Rabbit Hole.
The City Talking was started three years ago, on Facebook, by a small group of friends seeking an antidote to what they felt was a weakness in the local media offer: it wasn’t speaking to a young audience. The page very quickly attracted thousands of members.
"We wanted to chat about things that the local media, speaking frankly, were not talking about,” says Lee Hicken of Hebe Media. "As the number of people liking the page grew into the thousands we knew we were on to something.”
After three years of organic growth it now reaches more than 60,000 people via Facebook, Twitter, LinkedIn and a dedicated website that launched in May 2012. "We want The City Talking to be a truly multi-platform experience, and mobile and print were always on our agenda", explains Lee. "The timing seemed right and working with some amazing partners and storytellers sped up our decision to move to the next level.”
In 2012 the project received investment from the UK innovation agency, Nesta, to develop a mobile news service for Leeds. The outcome, a mobile app named Solomon, will launch in May 2013 and will provide people across the city with a way to create, discover and share stories about life in Leeds, wherever they are.
"Our new website, which launches today, provides an improved mobile experience but with Solomon we wanted to design something totally different, built from the ground up, and designed for mobile," says Simon Zimmerman, who leads on the digital component of The City Talking's offer. "We're really excited about launching the service, and we think it's going to redefine how news and views about life in Leeds are shared and consumed."
"With the launch of our paper we've taken the first big step in our plan to make The City Talking the media space for young people in Leeds. Mobile comes next and then we have our sights set firmly on video," concludes Lee.
We are now only two weeks away from the first ever Leeds Digital Fashion Week produced by Hebe. The project will present a week long programme of digital content, showcasing the best of the region's fashion scene, both past and present.
We have been blown away with the reaction to the project, with designers, makers, story-tellers and some of the most exciting fashion brands in the world getting involved.
The week will feature a wide variety of content. Videos, photo-shoots, podcasts, blog posts, interviews and much more will fill our LOL! Leeds Online platform and showcase the industry here to the world.
As well as looking at what is going on in Leeds at the moment, we will look back to the region's illustrious fashion history, to a time when the city was one of the most important in the world for design and manufacturing. We will look at some of the brands with a massive Leeds history and influence, such as Marks and Spencers, Arcadia, Aqua, Nicholas Deakins and many more. We will speak with some of the people who lived and breathed the industry here from the 1950s to the 1980s, and get their take on what was going on at the time and the changes that have taken place since.
We will look to the future for the region and identify some of the designers, brands and individuals who will take Leeds City Region forward into a new era, and discover how they plan to do it.
For people looking to break into the fashion industry, we will focus on careers and education. We will speak to people from the region who have gone on to become global players and talk about the paths they took to get there. We will also look at some of the opportunities for young people to break into the industry with a focus on education, training and job opportunities currently available in the region.
We will announce the next stages of exciting new projects, such as Independent Leeds and 'Made in Leeds', which we have been working on in recent months.
Three years ago we sat down in the Hebe office and said we wanted to create the industry we want to work in, here in Leeds, and this is the first step towards achieving that dream. We have researched, debated, produced 'test' projects and created a strategy that we feel will re-establish Leeds as a major player in the fashion industry. This will not be a solo thing, we need everyone to come on the journey and play their part. We also need to facilitate and engineer serendipity between the fashion scene and other brilliant creative scenes we have in the city, such as the music and digital industries, to create the cross-discipline stuff that we find most fascinating.
We hope you will join us and get involved in Leeds Digital Fashion Week, and hopefully we can all look back on this moment in a few years and talk of massive things growing from small stylish acorns.
Wow! The UK Observing Diary book launch tour was insane! We spent a month out in the Far East promoting the new book which focuses on life & style in London & Leeds. Hebe's Head of Fashion Shang-Ting Peng and partner in crime Chia-wen Liu are now best selling authors and we had a blast working with brands like Vogue, Brand, Marie Claire, EETV and loads more.
We are currently putting together a longer film with all the TV appearances and magazine spreads but in the meantime we thought we would share this 30 second teaser with everyone.
On Thursday Hebe's Head of Fashion Shang-Ting Peng will head out to Taiwan to begin the promotional tour for the first UK Observing Diary book. The book is the latest stage of a project that started out as a diary for friends and has turned into an international sensation.
The UK Observing Diary book is a kind-of 'extension' of the Facebook page on which it is based. The book provides a new look at life and style in Leeds and London, for an audience in the Far East. As well as having very practical information for tourists and new students coming to the UK, the book also features some of the most interesting people from the two cities and gives a different take on the 'traditional tourist book'.
The book has already gone down a storm in the Far East; last week it went on pre-order and within hours went to No.3 in the charts of a Taiwanese website equivalent to amazon.com. An event to promote the book had space for 150 fans... it has sold out. On top of all this, one of our favourite brands, Cath Kidston, has come on board as a partner on the book launch and will be giving away a special free gift with every copy.
On Monday we held a little 'send-off' for ShangTing at the legendary Mojo Bar in Leeds. The guys at Mojo created a special cocktail in honour of the launch called, "ShangTing's Ginger Fizz" and it certainly went down well with the people we invited to the event.
We presented a sneaky peak at some of the pages from the book including those featuring Leeds couture designer James Steward and places like Kirkgate Market and Leeds City Museum. It was great to see how people in Leeds reacted to seeing the city showcased in a totally new way. We have held conversations with many people in the past about how the city does not sell itself very well internationally and focuses on the wrong things when telling the 'Leeds story' to the world. The UK Observing Diary book represents many of the faces and places that are best about this city, in our opinion. It is going to be really interesting to see some of our theories about the marketing of the city put to the test when the book officially launches next week.
Over the next few weeks we will be posting regular updates on the book tour including reports from events with the British Council and the numerous book signing events that are planned. At the event last night Shang-Ting spoke about how she wanted to showcase Leeds to the rest of the world and this book will certainly help with that mission.
Welcome to our new online hangout. We hope you enjoy having a look around the site and find time to check out some of our recent projects.
Although we loved our previous website and branding, we felt the time was right to evolve and create something that more closely reflects Hebe in 2012.
We wanted to offer a clearer picture of what Hebe is about, the work we do and the people we work with. While the fact remains that we work with different brands in different ways, we wanted to find a way to make it easier for people to see how they can work with Hebe. With this in mind we are really happy to launch the Projects page on this website, which contains information about key projects we've taken on in the last year or so.
We must pay a huge thanks to the guys at Rabbit Hole who have helped us evolve our branding, and who designed the new Hebe logo. These guys are super-talented and it has been great fun to work with them; we are looking forward to building on the relationship we have started.
Anyway enough talk. Enjoy the site and drop us a comment / tweet / post / email / smoke signal with any feedback!