Trinity Leeds
In 2011, Hebe was appointed by Land Securities as the digital supplier and brand ambassador for their new, £350 million Trinity Leeds development.
Hebe has been working closely with the team at Land Securities to create a digital strategy for Trinity Leeds, which opened its doors in March 2013 and promises to boost the city's retail and leisure offer.
We've been helping to develop an understanding of how the digital landscape is changing, the effect those changes are having on the way people think and behave, and what all of this means for Trinity Leeds and their retailers.
The launch of Trinity Leeds was a spectacular show and attracted more than 130,000 people on the first day alone. The footfall figures quickly passed through the 1,000,000 mark in the following days.
As well as defining the overall strategy for digital communications, we have developed a number of projects for Trinity Leeds during the past two years, focusing on engaging with the fashion, music and creative crowds in Leeds. One example of our work is 2.8 Days Later:
2.8 Days Later
Along with Everyman Cinemas and Leeds-based indie film production company Left Eye Blind, we helped Trinity Leeds challenge 150 film makers to write, shoot and finish a film in under three days. An incredible 25 teams completed the 2.8 Days Later film challenge, and we put their flicks out to the public vote, via the Trinity Leeds page on Facebook.
People voted in their thousands to help us select a People's Choice Award winner, which premiered at a special screening event in Leeds. We also announced the winners of the Media Choice Award, chosen by a panel of journalists and film critics, and the Trinity Leeds Film Award, selected by prominent industry figures. The winner of the latter saw their film screened at Everyman Cinema's across London, as the trailer to a major movie.
“In the lead up to our opening in spring 2013, we are embarking on a year long campaign that aims to introduce the Trinity Leeds brand to people across the city, through a series of collaborations with some of the most inspirational projects and events happening in Leeds today.”